Marketing & Sales

HE SAYS, SHE SAYS: “How Can We Do Business?”

It’s no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here.

Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your business—the power to effectively talk business and successfully network with the opposite sex.

See the research at BusinessNetworkingandSex.com:
12,000 + business professionals weigh in on the opposite sex—see what they had to say.

”Ivan Misner’s insightful work explores how to best understand the similarities and differences between the sexes and what that means for your business relationships. Don’t let your gender hinder your networking ability!”
Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive

”Networking is about relationships, plain and simple. Understanding the opposite sex in a new and positive light is the key to building lasting business relationships for increasing success. The sooner you read Business Networking and Sex, the sooner you will achieve success.”
John Gray, bestselling author of Men are From Mars and Women are from Venus

”Impeccably researched, backed up by hard-hitting statistics, filled with laugh-out-loud humor, and packed with cutting-edge information on how to take your networking results to the next level—Business Networking and Sex is the must-have networking guide for the 21st century.”
Jack Canfield, bestselling author of the Chicken Soup series and The Success Principles

”Wow! This book shows you how to build and maintain quality business networking contacts with the other 50 percent of the population.”
Brian Tracy, author of The Power of Charm

"There's something I love about Ivan Misner's approach to business -- he's so focused! In this wonderful new book he takes yet another new and novel look at networking, and tells us why it works, how it works, and why it is so necessary for all of us to take it as seriously as we do the most important functions in our businesses…or live to pay the price. Read this book, and send a copy to a friend. Important stuff for all of us determined to grow in this difficult, difficult world. Thank you, Ivan, for your focus. We all need it!" -- Michael E. Gerber, author of the world's #1 small business book, The E-Myth: Why Most Businesses Don't Work and What To Do About It.

"I've never been one to mix business with pleasure but with this book it's impossible not to--whether you're reading for business or reading for pleasure, Business Networking and Sex delivers a thoroughly informative, thoroughly entertaining experience from cover to cover." -- Lisa Nichols, Featured teacher in The Secret and author of No Matter What!

"You've heard the phrase 'sex sells,' but have you ever heard anyone explain how to sell to the opposite sex? No matter what your product or service, your business depends on sales and increased sales depend on how effective you are at building relationships and networking--with women and men alike. Business Networking and Sex outlines the key similarities and differences between the genders when it comes to networking so you'll never have to guess again about the best way to sell to the opposite sex." -- Dr. Tony Alessandra, author of The Platinum Rule and Non-Manipulative Selling

"A wonderfully revealing look at the way men and women interact in the world of business and beyond." -- Marci Shimoff, New York Times bestselling author of Happy for No Reason and Love for No Reason

If you are in business to sell consumer goods -- or you want to be -- you should be on Amazon.com.

More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers -- large and small businesses, individuals, and mom-and-pop shops -- to sell their merchandise right on Amazon.

Whether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history:

• How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising.
• Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center.
• Find bargain inventory; target niche markets for big profits.
• Get tax deductions and write-offs for business use of your home.
• Use Amazon as a stand-alone business or a lead generator for an existing busines.
• Pay lower sales commissions on Amazon.
• Sell your inventions, crafts or intellectual property on Amazon.
• Guard against scammers and rip-off artists.
• Automate your business with easy-to-use tools

FROM THE TABLE OF CONTENTS:

GET STARTED ON AMAZON
SEE THE FOUR DEGREES OF AMAZON
LIST AN ITEM ON MARKETPLACE
DESCRIBE YOUR ITEM'S CONDITION
RATE YOUR ITEMS' CONDITION
SET YOUR PRICE
SET SHIPPING LOCATIONS, OTHER OPTIONS
SET QUANTITY AND SKU
TAKE AMAZON PAYMENTS
PAY FEES AND COMMISSIONS
IDENTIFY YOUR PRODUCTS

MANAGE INVENTORY
SEARCH AND SORT YOUR LISTINGS
REPRICE YOUR LISTINGS
Q&A: HOW OFTEN SHOULD I REPRICE?
EDIT YOUR LISTINGS
RELIST YOUR ITEMS
MANAGE INVENTORY THE SMART WAY
RECONCILE YOUR INVENTORY
UPLOAD INVENTORY FILES TO AMAZON
USE SKUS
SECURE YOUR AMAZON ACCOUNT
BEST PRACTICES
VIEW AND SEARCH YOUR ORDERS
CREATE A PRODUCT DETAIL PAGE
AMAZON VELOCITY LIMITS
BEST PRACTICES
CONTACT AMAZON.COM
GET HELP FROM OTHER SELLERS

STAY ON THE LAW'S RIGHT SIDE
YOUR BUSINESS'S LEGAL STRUCTURE
LOCAL ORDINANCES

STAY ON AMAZON'S GOOD SIDE
PROHIBITED ITEMS
LISTING RULES
PRODUCT DETAIL PAGE OFFENSES
CONTENT PROHIBITED ON DETAIL PAGES
SOFTWARE SALES
AMAZON PARTICIPATION AGREEMENT
CONDITION GUIDELINES

KICK IT UP A NOTCH
AUTOMATION
GET EFFICIENT WITH FULFILLMENT SOFTWARE
DO-IT-YOURSELF BULK LISTING
WORKING WITH SPREADSHEETS
REFINE YOUR TEMPLATE
A WORD ABOUT SKUS
A WORD ABOUT ISBNS

SOURCE USED ITEMS FOR RESALE
LIVE AUCTIONS
GET MERCHANDISE ON CONSIGNMENT

EXPLORE SELLER CENTRAL
USE SELLER CENTRAL
CUSTOMER COMMUNICATION GUIDELINES
INDIRECT COMMUNICATION
SELLER DESKTOP
UPLOAD PRODUCTS TO AMAZON
AMAZON PRODUCT INFORMATION

HANDLE YOUR FULFILLMENT
OTHER SHIPPING RESOURCES
CHOOSE A SHIPPING COMPANY
SHIPPING MATERIALS
SHIPPING TIMEFRAMES
BEST PRACTICES
Q&A: IS DELIVERY CONFIRMATION WORTH IT?

OUTSOURCE YOUR FULFILLMENT
GET A LEG UP ON COMPETITION
TYPICAL COSTS OF FULFILLMENT BY AMAZON
USE FBA 'BASIC FULFILLMENT'
COMPETING WITH FBA
DRAWBACKS OF FULFILLMENT BY AMAZON
LOST OR DAMAGED FBA ITEMS
FULFILLMENT BY AMAZON FACTS
BEST PRACTICES
SMART FBA SHIPPING
AMAZON EASYSELL
USE AMAZON AS A DROP-SHIPPER
IMPORTS AND EXPORTS
EXPORT ITEMS
PREPARE ITEMS FOR SHIPMENT

COMPETE WITH FEEDBACK
FEEDBACK GROUND RULES
KEEP A HIGH FEEDBACK AVERAGE
SELLER PERFORMANCE TARGETS
FEEDBACK REMOVAL
RESPOND TO NEGATIVE FEEDBACK
Q&A: SHOULD I REFUND MY IRATE CUSTOMER?
SEE YOUR FEEDBACK SUMMARY
RETURNS AND RESTOCKING FEES
Q&A: DO CANCELED ORDERS HURT SELLERS?
CHARGEBACKS AND A-TO-Z CLAIMS
Q&A: SHOULD I ASK BUYERS FOR FEEDBACK?

EXPLORE THE SOCIAL JUNGLE
GET CRAZY WITH LISTS
SO YOU'D LIKE TO . . . GUIDES
WRITE PRODUCT REVIEWS
GET CREDIBLE WITH PEERS
AMAZON TAGS
TAG-BASED MARKETING
MAKE FRIENDS AT THE RIVER
ADVANCED AMAZON TOOLS
BUY X, GET Y

PAY-PER-CLICK ADVERTISING
GOOGLE ADWORDS
CLICKRIVER/AMAZON PRODUCT ADS
AMAZON PRODUCT ADS

YOUR OWN WEB SITE
WEBSTORE FEATURES
MANAGE YOUR WEBSTORE
OTHER E-COMMERCE HOSTS
AMAZON ASTORES

AMAZON ADVANTAGE
ADVANTAGE VS. FULFILLMENT BY AMAZON
MANAGE THE DETAILS
ADVANTAGE PROFESSIONAL

Complete unabridged cassette course in clamshell case with book. 8 Cassettes

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Whether you're running a four-man window cleaning business, a one woman consultancy or you are responsible for the EMEA quarterly target, this book is for you. Selling is the one and only key to surviving bad times and prospering in the upturn. Here's the very best on sales strategy and tactics. It's a straightforward guide to handling price objections, with low-cost, quick-to-implement tactics you can use immediately to flush out those in your market sector who do have budget and bonus tips if you are trying to squeeze the best out of your sales team. Plus all your tough questions are answered in our 'the surgery is open' section. It's time to start kicking some sales ass and it's time to start now.

PRAISE:

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Wow! A very solid read addressing SEO topics and strategies. Mario has truly hit a home run here.

With a unique ability to simplify seemingly complex topics, Mario makes search engine optimization easy. He provides a thorough overview and strategy that both novice and expert search marketers can implement. "The Ultimate SEO Machine" covers on-page optimization and moves into both simple and advanced linking strategies.

For those of you who find SEO to be overly technical or even confusing, I highly recommend "The Ultimate SEO Machine".

Brian Anderson (CEO of Peachtree SEO)
Local Search Marketing Expert

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There are many so called experts that teach SEO theories, but truth be known and told, most DO NOT have a client base of real world customers. They simply pick up info here and there, re-write it, digest it and sell it as theirs.

Mario Brown has a real SEO agency, with real clients that are really satisfied.
How do I know he is the REAL DEAL?
Simply Google: SEO Miami
His website, [...] will be on the top 3 results (goes up and down depending on where you search from, your current location)

Can't fake real results!

In this book, he simply shares what works, no theories here.
A result driven book for result driven entrepreneurs.

Jerome Knyszewski
Local SEO Specialist (CEO of Metroranking)

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I've followed Mario Brown for about a year. I'm in the Internet Marketing, SEO, Reputation Management business and am always looking for new approaches to help my clients stay at the top of the search engine rankings. Mario is always ahead of the game and, unlike many in his profession, he doesn't feel compelled to keep his techniques to himself. He shares his knowledge freely and unselfishly because he knows the pie is big enough for everyone who works hard.

The Ultimate SEO Machine is no different. It's Mario sharing what he knows without reservation. Sure, he'll make a buck or two from his sharing. But not nearly as much as he could if he kept it to a small circle of high-paying students in a mastermind/coaching group. This book is an act of generosity on Mario's part. It's a gift. Take advantage of it. If you're in this business, it's a reference that should be on your desk all the time. If you're a business owner just looking to raise your online profile and enhance your web presence - START HERE!

Thanks Mario.
David Perkins, author, Dear Austin - A Letter To My Son

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I've known for quite some time that SEO was important for my own and others'websites but there was always something about SEO that for lack of a better term "scared me". Although I'm reminded many times a week about the importance of SEO by sellers of books, courses, webinars, etc. I ignored everything about SEO until I received an email from Mario telling me about his new book on SEO.

I've purchased other products from Mario so am well aware of his ability to make concepts, methods and processes simple to understand and apply. So based on my experience with Mario's products I purchased his THE ULTIMATE SEO MACHINE and am glad I did.

After reading the book I now understand how the following relate to SEO and how important they are to any website's performance.

- Spiders & Bots
- Algorithms
- Page Rank
- Keywords
- Coding & Content
- Link Building
- Social Media

Mario ...you did it again. THE ULTIMATE SEO MACHINE helped get me over my fears and insecurity about SEO and has enlightened and emboldened me. I now understand what I can do to make my own sites perform better and am confident that I could help others do the same.

THE ULTIMATE SEO MACHINE is great book and must buy!
5 stars from me.

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ABOUT THE AUTHOR

Mario Brown is the CEO of Royal Internet Marketing, a highly successful SEO & Social Media Consultancy that is deliver top notch results for their clients.

Find out everything about Mario Brown in the 'Author Section' below.

With today's rocky economy and unsteady job market, there's never been a better time to earn extra cash online. And now there's a new book that guides you each step of the way: eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days.

Access the world's biggest marketplace, right from your own home. You'll learn how to:

• Register at eBay and PayPal
• Start part-time and expand your income when you're ready
• Find great inventory at low prices
• Auction to the highest bidder or sell at fixed prices.
• Identify niche markets for big profits
• Get tax deductions for your eBay home-based business
• Guard against scammers and rip-off artists

Starting a business on eBay is perhaps your fastest route to the American Dream. The payoff can be high, and the barriers to entry are low. The world's most popular online marketplace, eBay has millions of registered buyers waiting to do business with you. For less than $100 and very little risk, you can start an eBay venture with profit margins rivaling those of any business. Exactly how much money you earn depends mostly on how much effort you put into your new enterprise and how efficiently you operate it

In this new eBay guide, you'll see:

*********************************************
CONTENTS

~ INTRODUCTION

How eBay works |Before you begin | Get more help

READY, SET, SELL!

Register your business | Sell your item | Build your listing | Nail down details | Plan your auction | Make a picture worth $1,000 | Take great eBay photos | Get specific | Write a top-notch item description | Sell like a pro | Price your item | The auction alternative: fixed prices | Upgrade your listings | The best time to list | Top 10 reasons your auction stinks | Use My eBay

PROFIT WITH A NICHE

Win with niche selling | Cash in on collectibles | Trust, but authenticate | How to recognize fake autographs

GET MORE GREAT INVENTORY

Find overlooked gems at estate sales | Live auctions | Get merchandise on eBay | Get merchandise on consignment | Become a trading assistant

EXPAND YOUR BUSINESS

Create your 'About Me' page | Cross-promotions | Open an eBay store | Set up shop | Promote your store | Why many would-be PowerSellers fail

PREVENT PROBLEM CUSTOMERS

Be a feedback fanatic | Keep a good reputation | Communicate with a packing slip | Leave feedback for buyers | Handle customers right | Unpaid item dis-putes | Prevent unpaid items | Work with PayPal | Set your payment preferences | Take payments

AVOID SCAMS AND FRAUD | Spot shady buyers | Recognize predators | Beware of hoax e-mails | Avoid drop-ship, wholesale scams | Recognize crooks and middlemen | Know a fake from the real McCoy

PACK IT UP, MOVE IT OUT

Ship efficiently | Communicate when you ship | Pare shipping costs to the bone | Sell Get It Fast Items | Handle delivery snafus | Print online postage | Organize your inventory

SQUEEZE MORE PROFITS

Get efficient with fulfillment software | Software for media sellers | Research prices wirelessly | Market research tools

STAY ON EBAY'S GOOD SIDE

More eBay rules | Prohibited and restricted items | More eBay no-nos | Stay on Uncle Sam's good side | Your business's legal structure | Local ordinances

MAKE FRIENDS, SELL MORE

Profit with stunts and gimmicks | Tag, you're it! | Get buzz | Making friends on MySpace | Communicate on MySpace | Work it good | MySpace best practices | Save time on MySpace | Network some more | Work the net | Marketing with widgets

GET YOUR OWN PLACE

Get involved | Master your domain | Build blocks | Bait search engines | Be dense | Lengthen your lease | Wait for results | Earn side revenue | Use social search | Get vertical

GET MORE FREE ADVERTISING

Bank articles | Avoid backfires | Get really simple | Protect your content | Blog for business | Discover blogs | Connect with readers | Value input | Get style | Get raw material | Write your posts

PAY FOR ADVERTISING

Use Google AdWords | Using adMarketplace, Clickriver | See the future of PPC

Robin Dreeke, 15 year FBI Veteran. Lead trainer for Social Engineering and interpersonal Skills in the FBI as well as head of the Behavioral Analysis Program leaks the top ten secrets on how to build rapport with anyone - fast. This pocket manual is designed to be a work book that will literally teach you how to break through walls, and tear down the blockers people put up to building strong, unbreakable bonds. Once you have rapport then compliance with any request you offer follows. **Warning - the content in this book is so effective that we warn the reader to think carefully how it is used. We do not endorse or condone the use of these skills in malicious ways **

The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.

Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.

Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over $1 billion in gross merchandise sales every year.

In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.

In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.

In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life. (edited by author)

Learn how to market any book. This popular book marketing primer has helped over 40,000 authors and publishers dramatically improve their book marketing results.

The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 30 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.

Here's what you'll find in the Smashwords Book Marketing Guide:

Table of Contents

Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors

30 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Share these marketing tips with your fellow authors!
Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the PublicityYou Deserve
Boob Tube (a novel about soap operas)
Connect with Mark Coker
Connect with Smashwords authors