Web Development

The "Big Dog" has joined the social networking world. Google+ is a fascinating blend of popular social media platforms like Facebook, LinkedIn and Twitter, and social sharing sites like Flickr and YouTube. How will you or your business benefit from Google+ ?

Google+ For Business and Pleasure introduces the hottest new social network for individuals and businesses. Don't wait! Harness the power of Google+ today and get in early on the phenomenal rebirth of social networking!

In Google+ For Business and Pleasure, you'll learn:
• How to get started with Google+
• The features that Google+ offers over other social networks
• How you can use Google+ to market your business effectively
• How Google+ integrates search engine optimization (SEO) and
search marketing
• and much more!

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: Practical, specific how-to advice to get people talking about you."
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

GET TWITTER-PATED is a guide to help writers get started on Twitter. Information is presented in a conversational manner with room for readers to write out their responses as they plan their user names, profile pages, and application preferences. In addition, GET "TWITTER"PATED includes:
1. Workbook pages for planning their Twitter presence.
2. Do's and Don'ts from other writers and social media experts on Twitter.
3. Appendices listing people mentioned in the book, a glossary, and book publishers on Twitter.
4. Descriptions of hashtags and how they work, Twitter search, chats, and third-party clients.

There are more WordPress themes today than grains of sand on a beach. This is wonderful, but sometimes too many choices can lead to confusion. Using a free theme designed by someone other than WordPress might lead to incompatibility with widgets and plug-ins that you want to use. The biggest benefit to using the WordPress default theme, and customizing it yourself, is that the code is already as close to perfect as you can get, meaning you are building your blog upon a solid foundation.

This book will teach you how to create your own theme customizations, by creating and using a child theme, with the WordPress default theme as your foundation. You will learn exactly what a child theme is, how to create one, and how to use it to customize your WordPress blog.

This book is a step-by-step outline that anyone can follow. It walks you through exactly how to make many popular edits to the WordPress default theme yourself. It is written in plain English and the customizations can be easily accomplished by the average reader and any level WordPress user.
This is Book 2 in the WordPress Blogging How-To Series. Book 1 is titled “How to Set-Up a WordPress Self-Hosted Blog: “So you can be blogging in 30 minutes or less!” which is also available through Amazon.

It is suggested that, after purchase, you add this ebook to a free Kindle Reader on your computer, so you can cut and paste the codes included inside.

Note: The instructions in this book require you to upload files to your blog host’s servers via FTP.

Whether you are a professional or amateur web developer you need all the HTML5 tools in your kit, and this book from the author of the best-selling Learning PHP, MySQL & JavaSript, is the fastest and easiest way there is to learn HTML5.

HTML5 is the future of HTML and all developers need to get up-to-speed with what it offers, including audio and video, without using a plug-in, and a canvas area with professional tools for creating paths, lines, curves, shapes, fills, gradients, patterns, text and more.

This book also provides accurate geolocation, background web workers, offline web applications, microdata, a local storage engine and many other improvements to standard HTML, such as dozens of new form tags and attributes, as described in the following chapter list:

1. Introduction to HTML
2. The Layout of an HTML Document
3. The HTML Document Body
4. Fonts, Colors & Images
5. Lists & Tables
6. Links, Forms & Frames
7. List of HTML 4.01 Tags
8. An Introduction To HTML5
9. The HTML5 Canvas
10. Fills, Rectangles, Gradients & Patterns
11. Writing Text To The Canvas
12. Lines, Paths & Curves
13. Images, Shadows & Pixels
14. Compositing, Transparency & Transformations
15. HTML5 Geolocation
16. HTML5 Forms
17. HTML5 Local Storage
18. HTML5 Audio
19. HTML5 Video
20. Microdata, Web Workers & Web Applications

Reasons you will learn all you need from this course:

• Each Lecture begins by listing the three key skills you will learn.
• A summary at the end of each lecture reminds you what you have learned.
• Useful, fully-tested examples illustrate every tag, attribute and function.
• Each lecture features several notes providing extra, handy advice.
• The examples can all be downloaded from the companion website.

A full-color introduction to the basics of HTML and CSS from the publishers of Wrox! 

Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach.

• Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout
• Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging
• Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure

This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

An influencer motivates others to change. An influencer replaces bad behaviors with powerful new skills. An influencer makes things happen.

This is what it takes to be an influencer.

Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people.

But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:

• Identify a handful of high-leverage behaviors that lead to rapid and profound change.
• Apply strategies for changing both thoughts and actions.
• Marshall six sources of influence to make change inevitable.

Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.

No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer.

Are you an Influencer ?

”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

Forget What You Know About Google SEO!

In April, 2011 Google implemented the Google Panda filter which fundamentally changed Google SEO.

In the old world, google assessed the quality of the site - looking at tags, links, content and other site based metrics.

In the new world, google assesses the user experience - looking at what your users actually do when they come to your site.

This is a fundamental shift that, if you don't make immediate and meaningful changes to your site, can take you from a well-ranked site to not showing up at all for your search terms, overnight.

Pick up this book and learn about the changes and how you can make a few simple changes to your site and your SEO approach to survive and thrive in the New Google Search.

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web design. With these three new chapters:

• Usability as common courtesy -- Why people really leave Web sites
• Web Accessibility, CSS, and you -- Making sites usable and accessible
• Help! My boss wants me to ______. -- Surviving executive design whims
  

"I thought usability was the enemy of design until I read the first edition of this book.  Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book."  -- Jeffrey Zeldman, author of Designing with Web Standards