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Patent It Yourself: Your Step-by-Step Guide to Filing at the U.S. Patent Office David Pressman Attorney Patent your creation with the world's bestselling guide to patents! Have a world-class idea? Ready to protect your invention from copycats? Then turn to the best resource available -- Patent It Yourself. Attorney David Pressman takes you through the entire patent process, providing scrupulously updated information and clear instructions to help you: determine if you can patent your invention; understand patent law; evaluate the commercial potential of your idea; perform your own patent search; file a provisional patent application; prepare a formal patent application; respond to patent examiners; amend an application; enforce and maintain your patent; market and license your invention. Thoroughly updated to reflect the latest changes in intellectual property law, this edition also provides the latest U.S. Patent and Trademark Office rules and forms. It includes up-to-date details on filing procedures and patent law, including a 2010 Supreme Court ruling on protection for business method and software patents. Whether you're new at the inventing game or a grizzled veteran, Patent It Yourself will save you grief, time and money. |
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How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edition Harvey Reese TURN YOUR GREAT IDEA INTO A GREAT BIG FORTUNE...
We all have great ideas, and every day, ordinary people turn their simple, clever ideas into products or services that earn them millions in royalties. So what separates those who earn money exploiting their ideas from those who don t? The answer is in your hands; this book gives you all the information and all the motivation you need to turn your ideas into money without investment or financial risk.
In How to License Your Million Dollar Idea, Second Edition, Harvey Reese, a successful new product developer, consultant, and licensing agent, reveals his system for creating commercially profitable ideas and his secrets for turning them into lucrative licensing agreements. Not only will you find nuts-and-bolts information on the licensing process, you ll also learn how to formulate an idea and find the motivation to grow that idea into a fortune.
Totally revised and updated, this Second Edition covers recent changes in patent law and how the Internet has impacted modern licensing. Reese includes his proven step-by-step process for formulating an idea that manufacturers are willing to pay for, researching its authenticity, obtaining patents, finding prospects, negotiating the deal, and beyond. Filled with examples of successful, well-known licensing ventures, How to License Your Million Dollar Idea, Second Edition also features an expanded appendix of sample patent forms, licensing agreements, disclosure statements, publications, contact information, and more. |
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The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) Teressa Iezzi This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business.
A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script.
While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people - the audience - now no longer just consumers, but active participants in a brand's story.
The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations.
A new ad landscape means new opportunities for writers who now have the incredible opportunity to push brand narrative to places it's never been before and to actually create something so useful or entertaining that it generates its own audience. It also means that many of the rules of the past - while exceedingly worthy of study - are insufficient to guide the modern copywriter. Co-published with AdvertisingAge, The Idea Writers outlines the changing landscape of the advertising industry while providing useful how-to advice.
Filled with interviews from top creatives including:
Greg Hahn, Nick Law, Jeff Benjamin, Tim Delaney, Rei Inamoto, Lee Clow, Steve Simpson, Rick Condos, David Droga, Gerry Graf, Ty Montague, Calle and Pelle Sjonell, PJ Pereira, David Abbott and many more!
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How to Make Patent Drawings: A Patent It Yourself Companion Jack Lo Patent Agent Patent Agent Patent Agent Patent Agent Patent Agent Patent A, David Pressman Attorney Written by two experts in the patent field, this book carefully explains how to create patent drawings that comply with the strict rules of the U.S. Patent Office -- without spending tons of money. It demystifies PTO drawing standards and presents formal drawing instructions for pen and ruler, computer or camera. It also lays out the best ways to respond to PTO examinations. A perfect companion to Patent It Yourself. |
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The Copyright Handbook: How to Protect & Use Written Works Stephen Fishman Providing forms and step-by-step instructions on such topics as transfer of copyright ownership, works for hire, fair use, and infringement, an updated edition offers copyright law guidance for writers, publishers, and educators. Original. |
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Trademark : Legal Care for Your Business & Product Name, 4th Ed Stephen Elias, Kate McGrath Protect the marks that mean everything to your business. Trademarks -- the names and symbols that identify your business, brand and products in the marketplace -- are important assets that you need to choose carefully, then vigilantly defend. You can protect business names, product names, product packaging, logos, slogans, domain names...anything that identifies your company, product or service! With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to choose marks that competitors can't copy, search for other marks that might conflict with yours, register a name or other mark, protect and maintain your marks' legal strength and understand and resolve disputes outside the courtroom. Thoroughly updated, the 8th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes. (20090101) |
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Copyright Law for Librarians and Educators Kenneth D. Crews Copyright in the world of digital information is changing at a fevered pace, even as educators and librarians digitize, upload, download, draw on databases, and incorporate materials into Web-based instruction. It's essential to stay abreast of the basics of copyright law and fair use. Kenneth D. Crews has completely revised his classic text to remap the territory with fresh, timely insights into applications of copyright law for librarians, educators, and academics. Readers will
Learn basic copyright definitions and key exceptions for education and library services
- Find information quickly with key points sidebars, legislative citations, and cross-references
- Understand the four factors of fair use and related court interpretations
- Get up to speed on current interpretations of the Digital Millennium Copyright Act from a librarian-educator viewpoint
Copyright Law for Educators and Librarians--highly praised in previous editions--draws on cutting-edge case law in 18 discrete areas of copyright, including specialized and controversial music and sound recording issues. Information professionals will find the tools they need to take control of their rights and responsibilities as copyright owners and users in this succinct, easy-to-use guide. |
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Reclaiming Fair Use: How to Put Balance Back in Copyright Patricia Aufderheide, Peter Jaszi In the increasingly complex and combative arena of copyright in the digital age, record companies sue college students over peer-to-peer music sharing, YouTube removes home movies because of a song playing in the background, and filmmakers are denied a distribution deal when some permissions “i” proves undottable. Patricia Aufderheide and Peter Jaszi chart a clear path through the confusion by urging a robust embrace of a principle long-embedded in copyright law, but too often poorly understood—fair use. By challenging the widely held notion that current copyright law has become unworkable and obsolete in the era of digital technologies, Reclaiming Fair Use promises to reshape the debate in both scholarly circles and the creative community. This indispensable guide distills the authors’ years of experience advising documentary filmmakers, English teachers, performing arts scholars, and other creative professionals into no-nonsense advice and practical examples for content producers. Reclaiming Fair Use begins by surveying the landscape of contemporary copyright law—and the dampening effect it can have on creativity—before laying out how the fair-use principle can be employed to avoid copyright violation. Finally, Aufderheide and Jaszi summarize their work with artists and professional groups to develop best practice documents for fair use and discuss fair use in an international context. Appendixes address common myths about fair use and provide a template for creating the reader’s own best practices. Reclaiming Fair Use will be essential reading for anyone concerned with the law, creativity, and the ever-broadening realm of new media. (20110729) |
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Patent Law, Third Edition (Aspen Treatise Series) Janice M. Mueller Patent Law, Third Edition, explores and explains landmark and important recent cases as it demystifies the field. Janice M. Mueller illuminates key doctrines, judicial authorities, statutes, and policy considerations at an appropriate level for students, attorneys, or laypersons with no technical background. Suitable for use with any patent casebook, this focused, lucid, and comprehensive text features: clarifies the principal legal doctrines, key judicial authority, governing statutes, and policy considerations for obtaining and enforcing a U.S. patent a dedicated chapter that addresses central aspects of international patent law as they affect U.S. practice boldfaced key terms in context and a convenient Glossary helpful visual aids, a sample patent, and excerpts from a sample prosecution history Updated throughout, the Third Edition of Patent Law presents:Recent U.S. Supreme Court patent decisions that are fundamentally rewriting Patent Law, including: eBay v. MercExchange, regarding standards for injunctive relief KSR Int'l v. Teleflex, regarding the nonobviousness requirement of patentability Microsoft v. AT&T, regarding territorial scope of U.S. patents MedImmune v. Genentech, regarding subject matter jurisdiction for declaratory judgment actions Quanta v. LG Elecs, regarding patent exhaustion doctrine Leading new decisions from the U.S. Court of Appeals for the Federal Circuit, including the court's en banc decisions in Seagate Tech, regarding willful infringement Egyptian Goddess v. Swisa, regarding design patent infringement In re Bilski, regarding business method patentability. When students need extra help with patent law, you can recommend this succinct, single-volume text with confidence. |
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Getting Permission: How to License & Clear Copyrighted Materials Online & Off Richard Stim Attorney Whether creating a web site, an anthology, or materials for a class, artists and educators of every stripe need to copyright. People who plan to use any copyrighted material for their own purposes need to get permission first from the owners of that work. If they don’t, they could find themselves face to face with a lawsuit. Getting Permission, written by intellectual property expert Attorney Rich Stim, tackles the permissions process head on, explaining when authorization for the use of copyrighted materials is needed. It shines the light on who to ask for permission, as well as whenand how muchto expect to pay for permission. Comprehensive and easy to read, the book covers: the permissions processincluding authorization to use text, photographs, artwork and music - the public domain - copyright research - fair us - academic permissions - the elements of a license and merchandise agreement - the use of a trademark or fictional character - and much more. This cutting-edge book, the only one on the market to cover web site permission, includes agreements for acquiring authorization to use text, photographs, artwork and music. It also provides information for web site owners, such as hyper-linking agreements and Internet research suggestions. A must for the new millennium, Getting Permission will help readers obtain rights, permissions and clearanceand stay out of legal hot water. All agreements included as tear-outs and on disk. |