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Adversarial Legalism: The American Way of Law Robert A. Kagan American methods of policy implementation and dispute resolution are more adversarial and legalistic when compared with the systems of other economically advanced countries. Americans more often rely on legal threats and lawsuits. American laws are generally more complicated and prescriptive, adjudication more costly, and penalties more severe. In a thoughtful and cogently argued book, Robert Kagan examines the origins and consequences of this system of "adversarial legalism." Kagan describes the roots of adversarial legalism and the deep connections it has with American political institutions and values. He investigates its social costs as well as the extent to which lawyers perpetuate it. Ranging widely across many legal fields, including criminal law, environmental regulations, tort law, and social insurance programs, he provides comparisons with the legal and regulatory systems of western Europe, Canada, and Japan that point to possible alternatives to the American methods. Kagan notes that while adversarial legalism has many virtues, its costs and unpredictability often alienate citizens from the law and frustrate the quest for justice. This insightful study deepens our understanding of law and its relationship to politics in America and raises valuable questions about the future of the American legal system. |
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Advertising: A Very Short Introduction Winston Fletcher John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very Short Introduction, Winston Fletcher, a seasoned advertising veteran with extensive inside knowledge, offers an illuminating look at this billion-dollar business, dispelling some of the myths and misunderstandings surrounding the industry. Fletcher offers a short history of advertising and explains how the industry works and how each of the parties--the advertisers, the media, and the agencies--contribute to the process. He also looks at the financial side of advertising and asks how today's Wanamakers know if they have been successful, or whether their money has in fact been wasted. The book concludes with a discussion of controversial and unacceptable areas of advertising, such as advertising aimed at children and the promotion of products such as cigarettes and alcohol. |
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Reinventing Professional Services: Building Your Business in the Digital Marketplace Ari Kaplan How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. Reinventing Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan--a recognized advisor on business and career development -- Reinventing Professional Services: Building Your Business in the Digital Marketplace -- offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships
Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field--from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers. |
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How to Turn Clicks Into Clients: The Ultimate Law Firm Guide for Getting More Clients Through the Internet Mark Homer, Ed Rush, Jabez LeBret Let's Face it: the internet is here to stay. If you are relying on traditional advertising... or you know for a fact that your website is not bringing you as many clients as it can, then this book is for you. It's a street-smart, tried and true, what's-working-now approach to getting more clients online. In other words, this is not theory. It's stuff that works. There are more than 673,000 local searches on Google every hour. What that means is that right now, at this very moment, there are people looking for the services that you provide. Problem is they'll never find you. And if they do, chances are there are 10-15 things on your site right now that will STOP them from ever calling you. Of course, your prospects will never tell you why; they'll just move on to your competitors.
The strategies in here have been proven to work time and time again by those who choose to implement them.
In this book, you will discover:
- The key components that MUST be on your firm's website. Chances are you are missing one if not all of these key elements. And you will be surprised at how simple it is to get things right.
- One thing you must do (or have someone do for you) every single week. This one strategy has been responsible for propelling more websites to the top of Google FAST... and you can do this... as long as you know how
- How to get a flood of new clients right now
- PLUS...you'll get access to hundreds of dollars of free online resources. It's all inside!
RAVE REVIEWS
There are too many so called "experts" in the online marketing social media arena. What sets Mark, Jabez and Ed apart from other legal online consulting companies is a comlpete understanding of online marketing and an excellent team. In my Social Media business I consult with my clients to focus on developing a long-term strategy to drive their marketing decisions. The Get Noticed Get Found team creates that long-term strategy with their attorneys so each firm's online actions produce the results that build a better a practice, attract the right clients, and create a solid foundation that will last. Get this book to get their best practices that you can implement today!
-- KRISTA NEHER, CEO Boot Camp Digital, author of The Social Media Field Guide
Get Noticed Get Found built my law firm website from scratch with quality of personalization in record time. The best part of working with Ed, Mark, and Jabez is that they not only know the technical aspect of building a website, but also the marketing and design elements. Moreover, they always respond to my questions timely and completely. After having worked with many other companies, I now know the difference between a company who truly wants their clients to succeed in business via web marketing and those that only want to build websites! --Victoria L. Collier, Collier & St. Clair, LLP, author of 47 Secret Veterans' Benefits for Seniors
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Marketing the Legal Mind Henry Dahut Supported by more than one hundred candid interviews with top law partners across the United States, this best-selling law practice management book reveals how law firms can become marketing giants by learning a new conceptual foundation behind professional service marketing, advertising, and most importantly the secrets behind delivering great client service. This book promises to unlock revenue potential, bring marketing goals into focus and bolster confidence for law firms of all sizes. |
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Dangerous Law Practice Myths, Lies and Stupidity Judd Kessler, Gunter Enz, Michael Quade, Lawrence Kohn, Albert Barsocchini, Thomas Hauck, Brian Whitaker Discover what myths, lies and stupid things lawyers are told to do when starting, growing, or running a law practice that are a waste of time and money, or even worse, will get you into trouble. Many of the recommended practices are so dangerously out of date that they can put your firm at serious risk. Today s technologies including the Internet, email, and e-discovery are often perilously incompatible with older common knowledge. |
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How to Capture and Keep Clients: Marketing Strategies for Lawyers Jennifer J. Rose In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more. |
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The Successful Lawyer: Powerful Strategies for Transforming Your Practice Gerald A. Riskin This comprehensive and inspirational book explains how a lawyer can transform his or her life into a more exciting, fulfilling, and profitable one by taking control of his or her destiny. Global management consultant and trusted advisor to many of the world's largest law firms, Gerald Riskin goes beyond simple concept or theory, and delivers a book packed with concrete advice that you can put to work right away. By using the principles found in this book, you can live out your dreams, embrace success, and awaken your firm to its full potential. |
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The Lawyer's Guide to Marketing on the Internet Gregory H. Siskind This book shows how to effectively, and efficiently, market a law practice on the Internet. |
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Selling and Communications Skills for Lawyers: A Fresh Approach to Marketing Your Practice Joey Asher Designed for lawyers seeking to improve and strengthen their client relationships, this guide offers strategies for effectively communicating with clients. Top lawyers offer their own strategies for speaking and presenting themselves in a way that pleases clients and cultivates their practice. The importance of empathizing with a client's position is stressed and explained, as is creating a long-term business plan for a practice. How to conduct an efficient meeting, tips for creating an interactive legal presentation, and the ethical issues of selling and marketing a firm are also addressed.
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