Accounting

What genius lies asleep in your brain? This is the question asked of us by Napoleon Hill. Originally published in 1937, and selling more than 60 million copies worldwide, Hill's Think and Grow Rich is the classic motivational book. Inspired by Andrew Carnegie, Hill studied the work and lives of some of the most successful people of the Industrial Era including Ford, Wrigley, Eastman, Rockefeller, Edison, Woolworth, Burbank, Morgan, and Firestone as well as three United States Presidents. From his 20 plus years of research into the characteristics of what launched these individuals into greatness and wealth, Hill developed his 13 universal principles, meant to inspire any individual to a richer, fuller life. The true genius of his writing is the simple way in which he explains that wealth comes from seeing your goal in your mind and making it happen, no matter what.

Author looks at why major changes in our society so often happen suddenly and unexpectedly. An intellectual adventure story and a road map to change, with a profoundly hopeful message-that one imaginative person applying a well-placed lever can move the world. Two cassettes read by Malcolm Gladwell.

The foundation for all modern economic thought and political economy, "The Wealth of Nations" is the magnum opus of Scottish economist Adam Smith, who introduces the world to the very idea of economics and capitalism in the modern sense of the words. Smith details his argument in the following five books: Book I. Of the Causes of Improvement in the productive Power of Labour, Book II. Of the Nature, Accumulation, and Employment of Stock Introduction, Book III. Of the Different Progress of Opulence in Different Nations, Book IV. Of Systems of Political Economy, and Book V. Of the Revenue of the Sovereign or Commonwealth; which taken together form a giant leap forward in the field of economics. A product of the "Age of Enlightenment", "The Wealth of Nations" is a must read for all who wish to gain a better understanding of the principles upon which all modern capitalistic economies have been founded and the process of wealth creation that is engendered by those principles.

Getting to Yes is a straightorward, universally applicable method for negotiating personal and professional disputes without getting taken -- and without getting angry.

It offers a concise, step-by-step, proven strategy for coming to mutually acceptable agreements in every sort of conflict -- whether it involves parents and children, neighbors, bosses and employees, customers or corporations, tenants or diplomats. Based on the work of Harvard Negotiation Project, a group that deal continually with all levels of negotiations and conflict resolutions from domestic to business to international, Getting to Yes tells you how to:

• Separate the people from the problem
• Focus on interests, not positions
• Work together to create opinions that will satisfy both parties
• negotiate successfully with people who are more powerful, refuse to play by the rules, or resort to "dirty tricks"

The "Big Dog" has joined the social networking world. Google+ is a fascinating blend of popular social media platforms like Facebook, LinkedIn and Twitter, and social sharing sites like Flickr and YouTube. How will you or your business benefit from Google+ ?

Google+ For Business and Pleasure introduces the hottest new social network for individuals and businesses. Don't wait! Harness the power of Google+ today and get in early on the phenomenal rebirth of social networking!

In Google+ For Business and Pleasure, you'll learn:
• How to get started with Google+
• The features that Google+ offers over other social networks
• How you can use Google+ to market your business effectively
• How Google+ integrates search engine optimization (SEO) and
search marketing
• and much more!

The marketing game has changed ...

But many high-level executives behind big brands and major corporations still haven't noticed. They're blinded by a desire to showcase the greatness behind their companies.

That's okay, though, because this ego-based marketing approach means more opportunity for you.

The reality is the Internet has transformed the buying process. Your prospects actively hunt online for solutions to their problems. So they're more educated about your product or service than ever before.

Today, your role as a marketer is similar to a publisher. You must produce and deliver valuable content when and where your prospects need it.

What works is focusing on your prospects' problems. What fails is force-feeding facts about what you sell.

All it takes is a simple change in your perspective on prospects to position yourself as an industry authority, deliver higher returns on your marketing investments, and reach larger audiences with less effort.

If you want your marketing to deliver different results, you must be willing to do something different.

Are you ready?

Learn how to market any book. This popular book marketing primer has helped over 40,000 authors and publishers dramatically improve their book marketing results.

The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 30 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.

Here's what you'll find in the Smashwords Book Marketing Guide:

Table of Contents

Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors

30 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Share these marketing tips with your fellow authors!
Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the PublicityYou Deserve
Boob Tube (a novel about soap operas)
Connect with Mark Coker
Connect with Smashwords authors

In "First, Break All The Rules," Marcus Buckingham and Curt Coffman of the Gallup Organization present the remarkable findings of their massive in-depth study of great managers across a wide variety of situations. Some were in leadership positions. Others were front-line supervisors. Some were in Fortune 500 companies; others were key players in small, entrepreneurial companies. Whatever their situations, the managers who ultimately became the focus of Gallup's research were invariably those who excelled at turning each employee's talent into performance. In today's tight labor markets, companies compete to find and keep the best employees, using pay, benefits, promotions, and training. But these well-intentioned efforts often miss the mark. The front-line manager is the key to attracting and retaining talented employees. No matter how generous its pay or how renowned its training, the company that lacks great front-line managers will suffer. Buckingham and Coffman explain how the best managers select an employee for talent rather than for skills or experience; how they set expectations for him or her -- they define the right outcomes rather than the right steps; how they motivate people -- they build on each person's unique strengths rather than trying to fix his weaknesses; and, finally, how great managers develop people -- they find the right fit for each person, not the next rung on the ladder. This audiobook is the first to present this essential measuring stick and to prove the link between employee opinions and productivity, profit, customer satisfaction, and the rate of turnover. There are vital performance and career lessons here for managers at every level, and, bestof all, the audiobook shows you how to apply them to your own situation.