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Platform: Get Noticed in a Noisy World Michael Hyatt Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today's crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice. In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes: - proven strategies
- easy-to-replicate formulas
- practical tips
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world. Endorsements: "I've known Michael Hyatt for more than a decade, and during thattime I've seen him master just about every social media platform that's hit thescene. He's used blogging, Facebook, Twitter and more to expand his personalplatform from a successful book publisher to a leading national brand of hisown. Trust me, this guy knows what he's talking about-so pay attention!" -DAVE RAMSEY, New York Times Best-selling Author, Host, "The Dave Ramsey Show" "A generous book from a man who knows what he's talking about.Michael Hyatt has built a platform, and you can too." -SETH GODIN, New York TimesBest-selling Author, We Are All Weird "Platform is absolutely essential to delivering value. As a big fanof Michael Hyatt, I'm excited he's sharing this with you. Your job? Learn aboutthis and implement it. Your success depends on it." -CHRISBROGAN, President, Human Business Works, New York Times Best-selling Author "Michael Hyatt is the authority on creating aplatform in our crowded world, and Platform is the definitive,step-by-step guide to building a platform-from the ground up. If you're longingto become a true influencer in this world, Hyatt can teach you how. With Platform,Hyatt's done the near-impossible: create a guide even more useful thanhis wildly popular blog!" -CLAIRE DIAZ ORTIZ, SocialInnovation, Twitter, Inc. "I have watched Michael Hyatt build his own platform from the groundup to become one of the largest in the world. And he has done so with thestrategies and tips he outlines in this very practical book. Any author,speaker, or small business owner who wants a blueprint for getting the attentionand visibility they want, needs to read this book." -JOHN C. MAXWELL, New York Times Best-sellingAuthor, and Leadership Expert "Michael Hyatt is a pioneer in social media who is now generouslysharing his 'secrets' with those of us who have been marveling at his successfor many years. Whether you are a seasoned writer, blogger, speaker and socialmedia enthusiast, or just now starting out, this book will help you take thatnext step and begin to build a platform of your own." -DAN T.CATHY, President & COO, Chick-fil-A, Inc. "In today's world, having an idea isn't enough to land a book orrecord deal, get a movie made or find funding for your startup. You needa platform: A connected following that's ready to try, buy and spread the word.Final... |
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Thinking, Fast and Slow |
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End This Depression Now! Paul Krugman A call-to-arms from Nobel Prize–winning economist and best-selling author Paul Krugman. The Great Recession is more than four years old—and counting. Yet, as Paul Krugman points out in this powerful volley, "Nations rich in resources, talent, and knowledge—all the ingredients for prosperity and a decent standard of living for all—remain in a state of intense pain." How bad have things gotten? How did we get stuck in what now can only be called a depression? And above all, how do we free ourselves? Krugman pursues these questions with his characteristic lucidity and insight. He has a powerful message for anyone who has suffered over these past four years—a quick, strong recovery is just one step away, if our leaders can find the "intellectual clarity and political will" to end this depression now. |
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The Real Crash: America's Coming Bankruptcy---How to Save Yourself and Your Country Peter Schiff You might be thinking everything’s okay: the stock market is on the rise, jobs are growing, the worst of it is over. You’d be wrong. In The Real Crash, New York Times bestselling author Peter D. Schiff argues that America is enjoying a government-inflated bubble, one that reality will explode . . . with disastrous consequences for the economy and for each of us. Schiff demonstrates how the infusion of billions of dollars of stimulus money has only dug a deeper hole: the United States government simply spends too much and does not collect enough money to pay its debts, and in the end, Americans from all walks of life will face a crushing consequence. We’re in hock to China, we can’t afford the homes we own, and the entire premise of our currency---backed by the full faith and credit of the United States---is false. Our system is broken, Schiff says, and there are only two paths forward. The one we’re on now leads to a currency and sovereign debt crisis that will utterly destroy our economy and impoverish the vast majority of our citizens. However, if we change course, the road ahead will be a bit rockier at first, but the final destination will be far more appealing. If we want to avoid complete collapse, we must drastically reduce government spending---eliminate entire agencies, end costly foreign military escapades and focus only on national defense---and stop student loan or mortgage interest deductions, as well as drug wars and bank-and-business bailouts. We must also do what no politician or pundit has proposed: America should declare bankruptcy, default on its debts, and reform our system from the ground up. Persuasively argued and provocative, The Real Crash explains how we got into this mess, how we might get out of it, and what happens if we don’t. And, with wisdom born from having predicted the Crash of 2008, Peter Schiff explains how to protect yourself, your family, your money, and your country against what he predicts. |
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The Communist Manifesto (Oxford World's Classics) Karl Marx, Friedrich Engels Critically and textually up-to-date, this new edition of the classic translation (Samuel Moore, 1888) features an introduction and notes by the eminent Marx scholar David McLellan, prefaces written by Karl Marx and Friedrich Engels subsequent to the original 1848 publication, and corrections of errors made in earlier versions. Regarded as one of the most influential political tracts ever written, The Communist Manifesto serves as the foundation document of the Marxist movement. This summary of the Marxist vision is an incisive account of the world-view Marx and Engels had evolved during their hectic intellectual and political collaboration of the previous few years.
About the Series: For over 100 years Oxford World's Classics has made available the broadest spectrum of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, voluminous notes to clarify the text, up-to-date bibliographies for further study, and much more. |
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Anthem Ayn Rand Anthem by Ayn Rand is not a book or governmental treatise. Rather, as Ayn Rand herself admitted, it has neither a real plot nor a real climax. Anthem is a poem. Its final two chapters are (according to Rand) the "anthem"--the celebration of the human ego. This is not done in logical terms, but in pure emotional exultation. Rand's writing throughout the book is skilled, passionate and evocative, but in the last two chapters she really shines. For presentations of Rand's philosophy, Objectivism, in logical form, read Atlas Shrugged. For a ruthless, beautiful evocation of the emotional aspect of Rand's philosophy of egoism, read Anthem. If you have socialist leanings, or simply have always assumed the many is more important that the one, the book may disturb you greatly. If you read Anthem with the knowledge that it is a poem, your understanding of it will be enhanced and, and the very minimum, it will challenge the way you think. |
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The Big Short: Inside the Doomsday Machine Michael Lewis The real story of the crash began in bizarre feeder markets where the sun doesn't shine and the SEC doesn't dare, or bother, to tread: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower--and middle--class Americans who can't pay their debts. The smart people who understood what was or might be happening were paralyzed by hope and fear; in any case, they weren't talking. Michael Lewis creates a fresh, character-driven narrative brimming with indignation and dark humor, a fitting sequel to his #1 bestseller Liar's Poker. Out of a handful of unlikely--really unlikely--heroes, Lewis fashions a story as compelling and unusual as any of his earlier bestsellers, proving yet again that he is the finest and funniest chronicler of our time. The #1 New York Times bestseller: "It is the work of our greatest financial journalist, at the top of his game. And it's essential reading."—Graydon Carter, Vanity Fair |
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Freedom's Forge: How American Business Produced Victory in World War II Arthur Herman Remarkable as it may seem today, there once was a time when the president of the United States could pick up the phone and ask the president of General Motors to resign his position and take the reins of a great national enterprise. And the CEO would oblige, no questions asked, because it was his patriotic duty.
In Freedom’s Forge, bestselling author Arthur Herman takes us back to that time, revealing how two extraordinary American businessmen—automobile magnate William Knudsen and shipbuilder Henry J. Kaiser—helped corral, cajole, and inspire business leaders across the country to mobilize the “arsenal of democracy” that propelled the Allies to victory in World War II.
“Knudsen? I want to see you in Washington. I want you to work on some production matters.” With those words, President Franklin D. Roosevelt enlisted “Big Bill” Knudsen, a Danish immigrant who had risen through the ranks of the auto industry to become president of General Motors, to drop his plans for market domination and join the U.S. Army. Commissioned a lieutenant general, Knudsen assembled a crack team of industrial innovators, persuading them one by one to leave their lucrative private sector positions and join him in Washington, D.C. Dubbed the “dollar-a-year men,” these dedicated patriots quickly took charge of America’s moribund war production effort.
Henry J. Kaiser was a maverick California industrialist famed for his innovative business techniques and his can-do management style. He, too, joined the cause. His Liberty ships became World War II icons—and the Kaiser name became so admired that FDR briefly considered making him his vice president in 1944. Together, Knudsen and Kaiser created a wartime production behemoth. Drafting top talent from companies like Chrysler, Republic Steel, Boeing, Lockheed, GE, and Frigidaire, they turned auto plants into aircraft factories and civilian assembly lines into fountains of munitions, giving Americans fighting in Europe and Asia the tools they needed to defeat the Axis. In four short years they transformed America’s army from a hollow shell into a truly global force, laying the foundations for a new industrial America—and for the country’s rise as an economic as well as military superpower.
Featuring behind-the-scenes portraits of FDR, George Marshall, Henry Stimson, Harry Hopkins, Jimmy Doolittle, and Curtis LeMay, as well as scores of largely forgotten heroes and heroines of the wartime industrial effort, Freedom’s Forge is the American story writ large. It vividly re-creates American industry’s finest hour, when the nation’s business elites put aside their pursuit of profits and set about saving the world. |
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Why Nations Fail: The Origins of Power, Prosperity, and Poverty Daron Acemoglu, James Robinson Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine?
Is it culture, the weather, geography? Perhaps ignorance of what the right policies are?
Simply, no. None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence?
Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities. The economic success thus spurred was sustained because the government became accountable and responsive to citizens and the great mass of people. Sadly, the people of the north have endured decades of famine, political repression, and very different economic institutions—with no end in sight. The differences between the Koreas is due to the politics that created these completely different institutional trajectories.
Based on fifteen years of original research Acemoglu and Robinson marshall extraordinary historical evidence from the Roman Empire, the Mayan city-states, medieval Venice, the Soviet Union, Latin America, England, Europe, the United States, and Africa to build a new theory of political economy with great relevance for the big questions of today, including:
- China has built an authoritarian growth machine. Will it continue to grow at such high speed and overwhelm the West?
- Are America’s best days behind it? Are we moving from a virtuous circle in which efforts by elites to aggrandize power are resisted to a vicious one that enriches and empowers a small minority?
- What is the most effective way to help move billions of people from the rut of poverty to prosperity? More
philanthropy from the wealthy nations of the West? Or learning the hard-won lessons of Acemoglu and Robinson’s breakthrough ideas on the interplay between inclusive political and economic institutions?
Why Nations Fail will change the way you look at—and understand—the world. |
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Boomerang: Travels in the New Third World Michael Lewis As Pogo once said, "We have met the enemy and he is us." The tsunami of cheap credit that rolled across the planet between 2002 and 2008 was more than a simple financial phenomenon: it was temptation, offering entire societies the chance to reveal aspects of their characters they could not normally afford to indulge. Icelanders wanted to stop fishing and become investment bankers. The Greeks wanted to turn their country into a piñata stuffed with cash and allow as many citizens as possible to take a whack at it. The Germans wanted to be even more German; the Irish wanted to stop being Irish. Michael Lewis's investigation of bubbles beyond our shores is so brilliantly, sadly hilarious that it leads the American reader to a comfortable complacency: oh, those foolish foreigners. But when he turns a merciless eye on California and Washington, DC, we see that the narrative is a trap baited with humor, and we understand the reckoning that awaits the greatest and greediest of debtor nations. |