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Imagine: How Creativity Works

Jonah Lehrer

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.

Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.

You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.

Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.


 http://www.jonahlehrer.com/ 

The First 20 Minutes: Surprising Science Reveals How We Can: Exercise Better, Train Smarter, Live Longer

Gretchen Reynolds


A cutting-edge prescription for exercise by the New York Times “Phys Ed” columnist

At one point or another, nearly every person who works out wonders: Am I doing this right? Which class is best? Do I work out enough? Answering those questions and more, The First 20 Minutes helps both weekend warriors dedicated to their performance and readers who simply want to get and stay fit gain the most from any workout.

With the latest findings about the mental and physical benefits of exercise, personal stories from scientists and laypeople alike, as well as researched-based prescriptions for readers, Gretchen Reynolds shows what kind of exercise—and how much—is necessary to stay healthy, get fit, and attain a smaller jeans size. Inspired by Reynolds's wildly popular “Phys Ed” column for The New York Times, this book explains how exercise affects the body in distinct ways and provides the tools readers need to achieve their fitness goals, whether that's a faster 5K or staying trim.

On The Origin of Species by means of Natural Selection: Preservation of Favoured Races in the Struggle for Life

Darwin

Charles Darwin's On the Origin of Species, published on 24 November 1859, is a work of scientific literature which is considered to be the foundation of evolutionary biology. Its full title was On the Origin of Species by Means of Natural Selection, or the Preservation of Favoured Races in the Struggle for Life. For the sixth edition of 1872, the short title was changed to The Origin of Species. Darwin's book introduced the theory that populations evolve over the course of generations through a process of natural selection. It presented a body of evidence that the diversity of life arose by common descent through a branching pattern of evolution. Darwin included evidence that he had gathered on the Beagle expedition in the 1830s and his subsequent findings from research, correspondence, and experimentation. Various evolutionary ideas had already been proposed to explain new findings in biology. There was growing support for such ideas among dissident anatomists and the general public, but during the first half of the 19th century the English scientific establishment was closely tied to the Church of England, while science was part of natural theology. Ideas about the transmutation of species were controversial as they conflicted with the beliefs that species were unchanging parts of a designed hierarchy and that humans were unique, unrelated to animals. The political and theological implications were intensely debated, but transmutation was not accepted by the scientific mainstream. The book was written for non-specialist readers and attracted widespread interest upon its publication. As Darwin was an eminent scientist, his findings were taken seriously and the evidence he presented generated scientific, philosophical, and religious discussion.

All Things Wise and Wonderful

James Herriot

Readers adored his tales as a Yorkshire animal doctor in All Creatures Great and Small and All Things Bright and Beautiful-- now James Herriot treats us to another delightful volume of memoirs rich with his own brand of humor and wisdom.

In the midst of World War Two, James is training for the Royal Air Force, while going home to Yorkshire whenever possible to see his very pregnant wife, Helen. Musing on past adventures through the dales, visiting with old friends, and introducing scores of new and amusing characters-- animal and human alike-- Herriot enthralls us once again with his uncanny ability to spin a most engaging and heartfelt yarn.

Moonwalking with Einstein: The Art and Science of Remembering Everything

Joshua Foer

The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory

An instant bestseller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes." He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.


The Sign of Four (The Oxford Sherlock Holmes)

Sir Arthur Conan Doyle

When a woman who has received mysterious pearls in the mail is asked to meet her correspondent, Holmes and Watson are called in on the case. A terrible death and vanishing treasure lead to an epic chase through the dawn streets and along the River Thames in this spellbinding mystery.

Love, Life, and Elephants: An African Love Story

Daphne Sheldrick

Daphne Sheldrick, whose family arrived in Africa from Scotland in the 1820s, is the first person ever to have successfully hand-reared newborn elephants. Her deep empathy and understanding, her years of observing Kenya’s rich variety of wildlife, and her pioneering work in perfecting the right husbandry and milk formula have saved countless elephants, rhinos, and other baby animals from certain death.

In this heartwarming and poignant memoir, Daphne shares her amazing relationships with a host of orphans, including her first love, Bushy, a liquid-eyed antelope; Rickey-Tickey-Tavey, the little dwarf mongoose; Gregory Peck, the busy buffalo weaver bird; Huppety, the mischievous zebra; and the majestic elephant Eleanor, with whom Daphne has shared more than forty years of great friendship.
 
But this is also a magical and heartbreaking human love story between Daphne and David Sheldrick, the famous Tsavo Park warden. It was their deep and passionate love, David’s extraordinary insight into all aspects of nature, and the tragedy of his early death that inspired Daphne’s vast array of achievements, most notably the founding of the world-renowned David Sheldrick Wildlife Trust and the Orphans’ Nursery in Nairobi National Park, where Daphne continues to live and work to this day.
 
Encompassing not only David and Daphne’s tireless campaign for an end to poaching and for conserving Kenya’s wildlife, but also their ability to engage with the human side of animals and their rearing of the orphans expressly so they can return to the wild, Love, Life, and Elephants is alive with compassion and humor, providing a rare insight into the life of one of the world’s most remarkable women.

Your Brain and Business: The Neuroscience of Great Leaders

Srinivasan S. Pillay

Harvard psychiatrist and executive coach Srinivasan S. Pillay illuminates the rapidly-emerging links between modern brain science and the corner office. What does neuroscience have to do with leadership? Everything. Recent advances in brain science and neuroimaging can dramatically improve the way leaders work with colleagues to drive successful change. As the brain is increasingly examined in the context of personal and organizational development, remarkable insights are being uncovered: insights that are leading to powerful new strategies for improving business execution. Pillay reveals six powerful ways that brain science can be used by today’s executives, and presents powerful new interventions for coaches who want to help their clients overcome common leadership problems. Discover how to use positive, “strengths-based” approaches to encourage the brain to learn… how the fascinating neuroscience of social intelligence can help leaders encourage more effective relationships… how to promote innovation and intuition, and overcome intangible vulnerabilities in leaders’ brains… how to transform the “idea” of change into crisp, timely execution… and much more. Leaders and coaches worldwide are already applying this knowledge to dramatically improve personal performance. Now, with Pillay’s help, everyone can.

Guns, Germs & Steel : The Fates of Human Societies

Jared Diamond

Why did Eurasians conquer, displace, or decimate Native Americans, Australians and Africans, instead of the reverse? In this groundbreaking book, evolutionary biologist Jared Diamond stunningly dismantles racially based theories of human history by revealing the environmental factors actually responsible for shaping the modern world. Societies that had a head start in food production advanced beyond the hunter-gatherer stage, and then developed writing, technology and government, and organized religion - as well as nasty germs and potent weapons of war.

"The scope and explanatory power of this book are astounding." (The New Yorker)

The Blind Watchmaker: Why the Evidence of Evolution Reveals a Universe without Design

Richard Dawkins

"The best general account of evolution I have read in recent years."--E. O. Wilson. With a new introduction.

Twenty years after its original publication, The Blind Watchmaker, framed with a new introduction by the author, is as prescient and timely a book as ever. The watchmaker belongs to the eighteenth-century theologian William Paley, who argued that just as a watch is too complicated and functional to have sprung into existence by accident, so too must all living things, with their far greater complexity, be purposefully designed. Charles Darwin’s brilliant discovery challenged the creationist arguments; but only Richard Dawkins could have written this elegant riposte. Natural selection—the unconscious, automatic, blind, yet essentially nonrandom process Darwin discovered—is the blind watchmaker in nature.
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