Science & Math

What are your earliest childhood memories? Were you afraid of the dark? Can you remember a particularly embarrassing moment? Those memories—along with the words and emotions you use to describe them—hold the key to understanding the person you are today! Drawing on examples from his own life, the lives of celebrities, as well as case studies from his private practice, renowned psychologist Dr. Kevin Leman helps you apply these same techniques to uncover why you are the way you are. Remember, “The little boy or girl you once were, you still are!” So unlock that memory bank—pick a memory, any memory—and discover what makes you tick!

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle....

These are the words of ancient Chinese philosopher Sun Tzu, whose now-classic treatise, The Art of War, was written more than 2,500 years ago. Originally a text for victory on the battlefield, the book has vastly transcended its original purpose.

Here is a seminal work on the philosophy of successful leadership that is as applicable to contemporary business as it is to war. Today many leading American business schools use the text as required reading for aspiring managers, and even Oliver Stone's award-winning film Wall Street cites The Art of War as a guide to those who strive for success.

Now acclaimed novelist James Clavell, for whom Sun Tzu's writing has been an inspiration, gives us a newly edited Art of War. Author of the best-selling Asian saga consisting of Shogun, Tai-Pan, Gai-jin, King Rat, Noble House, and Whirlwind, Clavell first heard about Sun Tzu in Hong Kong in 1977, and since then The Art Of War has been his constant companion--he refers to it frequently in Noble House. He has taken a 1910 translation of the book and clarified it for the contemporary reader. This new edition of The Art Of War is an extraordinary book made even more relevant by an extraordinary editor.


From the Trade Paperback edition.

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind and its essential role in our increasingly complex world.

Her name was Henrietta Lacks, but scientists know her as HeLa. She was a poor Southern tobacco farmer who worked the same land as her slave ancestors, yet her cells—taken without her knowledge—became one of the most important tools in medicine. The first “immortal” human cells grown in culture, they are still alive today, though she has been dead for more than sixty years. If you could pile all HeLa cells ever grown onto a scale, they’d weigh more than 50 million metric tons—as much as a hundred Empire State Buildings. HeLa cells were vital for developing the polio vaccine; uncovered secrets of cancer, viruses, and the atom bomb’s effects; helped lead to important advances like in vitro fertilization, cloning, and gene mapping; and have been bought and sold by the billions.

Yet Henrietta Lacks remains virtually unknown, buried in an unmarked grave.

Now Rebecca Skloot takes us on an extraordinary journey, from the “colored” ward of Johns Hopkins Hospital in the 1950s to stark white laboratories with freezers full of HeLa cells; from Henrietta’s small, dying hometown of Clover, Virginia—a land of wooden slave quarters, faith healings, and voodoo—to East Baltimore today, where her children and grandchildren live and struggle with the legacy of her cells.

Henrietta’s family did not learn of her “immortality” until more than twenty years after her death, when scientists investigating HeLa began using her husband and children in research without informed consent. And though the cells had launched a multimillion-dollar industry that sells human biological materials, her family never saw any of the profits. As Rebecca Skloot so brilliantly shows, the story of the Lacks family—past and present—is inextricably connected to the dark history of experimentation on African Americans, the birth of bioethics, and the legal battles over whether we control the stuff we are made of.

Over the decade it took to uncover this story, Rebecca became enmeshed in the lives of the Lacks family—especially Henrietta’s daughter Deborah, who was devastated to learn about her mother’s cells. She was consumed with questions: Had scientists cloned her mother? Did it hurt her when researchers infected her cells with viruses and shot them into space? What happened to her sister, Elsie, who died in a mental institution at the age of fifteen? And if her mother was so important to medicine, why couldn’t her children afford health insurance? 
          
Intimate in feeling, astonishing in scope, and impossible to put down, The Immortal Life of Henrietta Lacks captures the beauty and drama of scientific discovery, as well as its human consequences.

Some people stop at the water's edge.
Some keep going...

Biologist Angela Haynes is accustomed to dark, lonely nights as one of the few humans at a penguin research station in Patagonia. She has grown used to the cries of penguins before dawn, to meager supplies and housing, to spending most of her days in one of the most remote regions on earth. What she isn’t used to is strange men washing ashore, which happens one day on her watch.

The man won’t tell her his name or where he came from, but Angela, who has a soft spot for strays, tends to him, if for no other reason than to protect her birds and her work. When she later learns why he goes by an alias, why he is a refugee from the law, and why he is a man without a port, she begins to fall in love—and embarks on a journey that takes her deep into Antarctic waters, and even deeper into the emotional territory she thought she’d left behind.

Against the backdrop of the Southern Ocean, The Tourist Trail weaves together the stories of Angela as well as FBI agent Robert Porter, dispatched on a mission that unearths a past he would rather keep buried; and Ethan Downes, a computer tech whose love for a passionate activist draws him into a dangerous mission.

294 pages

REVIEWS

"What’s impressive about this novel [is that] it occupies so much literary territory. It is at once a romance, an adventure story, an environmental polemic, and a keen study of just how animalistic humans are...It is a reader’s pleasure, due in large part to the meticulous control with which Yunker commands his language." -- Phoebe Literary Journal

"This immensely readable and exciting novel brings together the seemingly disjointed lives of characters who share a common thread: whether they know it or not, their purpose is to be devoted to the cause of helping animals...The Tourist Trail is epic, sprawling and strikingly cinematic."
-- Our Hen House

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

Civil Disobedience argues that citizens should not permit their governments to overrule their consciences, and that they have a duty to avoid allowing their acquiescence to enable the government to make them the agents of injustice. Thoreau was motivated in part by his disgust with slavery and the Mexican-American War, but the sentiments he expresses here are just as pertinent today as when they were first written. A true American classic.

In This book will contain will content

The Einstein Theory of Relativity
The Earth as a Moving Car
Einstein's Departure
New System or Co-Ordinates
Deflection of Light
Difficulty Exaggerated

Note

Whether it is true or not that not more than twelve persons in all the world are able to understand Einstein's Theory, it is nevertheless a fact that there is a constant demand for information about this much-debated topic of relativity. The books published on the subject are so technical that only a person trained in pure physics and higher mathematics is able to fully understand them. In order to make a popular explanation of this far-reaching theory available, the present book is published.

Professor Lorentz is credited by Einstein with sharing the development of his theory. He is doubtless page 6better able than any other man—except the author himself—to explain this scientific discovery.

The publishers wish to acknowledge their indebtedness to the New York Times, The Review of Reviews and The Athenaeum for courteous permission to reprint articles from their pages. Professor Lorentz's article appeared originally in The Nieuwe Rotterdamsche Courant of November 19, 1919.