Conservation

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?

When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable...making us predictably irrational.

From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world...one small decision at a time.

From one of the world’s leading natural scientists and the acclaimed author of Trilobite!, Life: A Natural History of Four Billion Years of Life on Earth and Dry Storeroom No. 1 comes a fascinating chronicle of life’s history told not through the fossil record but through the stories of organisms that have survived, almost unchanged, throughout time. Evolution, it seems, has not completely obliterated its tracks as more advanced organisms have evolved; the history of life on earth is far older—and odder—than many of us realize.
 
Scattered across the globe, these remarkable plants and animals continue to mark seminal events in geological time. From a moonlit beach in Delaware, where the hardy horseshoe crab shuffles its way to a frenzy of mass mating just as it did 450 million years ago, to the dense rainforests of New Zealand, where the elusive, unprepossessing velvet worm has burrowed deep into rotting timber since before the breakup of the ancient supercontinent, to a stretch of Australian coastline with stromatolite formations that bear witness to the Precambrian dawn, the existence of these survivors offers us a tantalizing glimpse of pivotal points in evolutionary history. These are not “living fossils” but rather a handful of tenacious creatures of days long gone.
 
Written in buoyant, sparkling prose, Horseshoe Crabs and Velvet Worms is a marvelously captivating exploration of the world’s old-timers combining the very best of science writing with an explorer’s sense of adventure and wonder.

Life went along simply, if not rather monotonously, for Breck McCall. Her job was satisfying, and she had true friends. But she felt empty-as if part of her soul were detached and lost to her. She longed for something-something that seemed to be missing.¶ ¶ Yet there were moments when Breck felt she might almost touch something wonderful. And most of those moments came while in the presence of her handsome yet seemingly haunted boss-Reese Thatcher.

This long-awaited successor to Daniel Yergin’s Pulitzer Prize-winning The Prize provides an essential, overarching narrative of global energy, the principal engine of geopolitical and economic change

Renowned energy authority Daniel Yergin continues the riveting story begun in his Pulitzer Prize winning book, The Prize, in this gripping account of the quest for the energy the world needs -- and the power and riches that come with it. A master story teller as well as one of the world's great experts, Yergin proves that energy is truly the engine of global political and economic change, as well as central to the battle over climate change.  From the jammed streets of Beijing, the shores of the Caspian Sea, and the conflicts in the Mideast, to Capitol Hill and Silicon Valley, Yergin takes us inside the decisions and choices that are shaping our future. Without understanding the realities of energy examined in The Quest, we may surrender our place at the helm of history.    

One of our great narrative writers, Yergin tells the inside stories -- of the oil market, the rise of the "petrostate", the race to control the resources of the former Soviet empire, and the massive corporate mergers that transformed the oil landscape.  He shows how the drama of oil—the struggle for access to it, the battle for control, the insecurity of  supply, the consequences of its use, its impact on the global economy, and the geopolitics that dominate it—will continue to shape our world.   He takes on the toughest questions -- will we run out of oil, and are China and the United States destined to conflict over oil?

Yergin also reveals the surprising and turbulent history of nuclear, coal, electricity, and natural gas.  He investigates the "rebirth of renewables" -- --  biofuels and wind,  as well as solar energy, which venture capitalists are betting will be "the next big thing" for meeting the  needs of a growing world economy. He makes clear why understanding this greening landscape and its future role are crucial.

Yergin further brings climate change into unique perspective by offering  an original and unprecedented history of how the issue went from concerning a handful of scientists, terrified of a new Ice Age, to one of the overarching issues of our times.

The Quest presents an extraordinary range of characters and a panorama of dramatic stories that illustrate the principles that will shape a robust and flexible energy security system for the decades to come.   It is an extraordinary achievement from an author who is truly one of our nation's great resources. 

 

Walking, although by appearance a little book, is almost guaranteed to open your eyes to the world that surrounds you. Author Henry David Thoreau takes the readers of Walking on a journey, showing them importance of experiencing nature and preserving the wilderness. Walking is highly recommended for those who enjoy the writings of Henry David Thoreau and also for individuals who love all things related to nature and the great outdoors.

A LECTURE DELIVERED BEFORE THE
INSTITUTION OF ELECTRICAL ENGINEERS, LONDON

This is an original work by Nikola Tesla, an inventor, mechanical engineer, and electrical engineer. He was an important contributor to the birth of commercial electricity, and is best known for his many revolutionary developments in the field of electromagnetism in the late 19th and early 20th centuries.

William Kamkwamba was born in Malawi, a country where magic ruled and modern science was mystery. It was also a land withered by drought and hunger. But William had read about windmills, and he dreamed of building one that would bring to his small village a set of luxuries that only 2 percent of Malawians could enjoy: electricity and running water. His neighbors called him misala—crazy—but William refused to let go of his dreams. With a small pile of once-forgotten science textbooks; some scrap metal, tractor parts, and bicycle halves; and an armory of curiosity and determination, he embarked on a daring plan to forge an unlikely contraption and small miracle that would change the lives around him.

The Boy Who Harnessed the Wind is a remarkable true story about human inventiveness and its power to overcome crippling adversity. It will inspire anyone who doubts the power of one individual's ability to change his community and better the lives of those around him.

A new edition of one of the most influential books of the last fifty years. After its publication in 1962, Carson's concern for the future of the planet spread throughout the world. Her book helped to launch the environmental movement.

Anyone who wants to learn basic living skills—the kind employed by our forefathers—and adapt them for a better life in the twenty-first century need look no further than this eminently useful, full-color guide. Countless readers have turned to Back to Basics for inspiration and instruction, escaping to an era before power saws and fast food restaurants and rediscovering the pleasures and challenges of a healthier, greener, and more self-sufficient lifestyle.

Now newly updated, the hundreds of projects, step-by-step sequences, photographs, charts, and illustrations in Back to Basics will help you dye your own wool with plant pigments, graft trees, raise chickens, craft a hutch table with hand tools, and make treats such as blueberry peach jam and cheddar cheese. The truly ambitious will find instructions on how to build a log cabin or an adobe brick homestead.

More than just practical advice, this is also a book for dreamers—even if you live in a city apartment you will find your imagination sparked, and there's no reason why you can't, for example, make a loom and weave a rag rug. Complete with tips for old-fashioned fun (square dancing calls, homemade toys, and kayaking tips), this may be the most thorough book on voluntary simplicity available. 2,000 color photos and 200 black-and-white illustrations.